Torbjörn Sjöving has been appointed CEO of SEAB

Torbjörn Sjöving is the new CEO of SEAB AB. Torbjörn has extensive experience from leading positions in several industries and has 25 years of experience in retail.

Torbjörn Sjöving has worked at SEAB for the past five years, partly as Nordic Brand Manager and most recently as responsible for Nordic Business Development – where he worked closely with the SEAB Nordic Group's CEO. Prior to that, Torbjörn was at Sony for 15 years, as Nordic Marketing Manager for car stereo/navigation and the Nordic Product Manager of TV and audio, among other things.

– I am happy and honored to take on the responsibility as the new CEO of SEAB and to lead a company with such fantastic colleagues and strong brands. I look forward to further development of the company together with both employees and customers. We will step into the future and create an even larger profitability for us and our customers, says Torbjörn Sjöving.

Torbjörn Sjöving will accede to the position as CEO on March 31, 2021, succeeding the retiring Petter Torp. Petter Torp will continue his involvement in the board of SEAB AB.

For further information, contact:

Torbjörn Sjöving, CEO of SEAB AB, tel. 08-591 499 27,

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